Events

Join this session as Director of Abu Dhabi Convention & Exhibition Bureau, Mubarak Al Shamsi shares perspectives and insights with Skift on the opportunities ahead.

As event professionals across the industry figure out the best path forward, it’s more important than ever to think critically about experience design to foster innovation and better connect with attendees. The COVID-19 pandemic has had a dramatic and immediate impact on the meetings and events sector around the world. As a result, what it means to design a business event, conference, or trade show must be redefined to reflect the new reality.

Event Speaker:  Mubarak Al Shamsi, Director of Abu Dhabi Convention & Exhibition Bureau

** This event is on a pay-what-you-want basis to support Skift’s independent journalism in the world’s most consequential sector.